Last week, the Sonoma County Winegrape Commission announced its plans for Sonoma County to become the Nation’s first 100 percent sustainable wine region. Kick Ranch has been farmed sustainably for years. Its owner Dick Keenan will join this new initiative and participate this year in the California Sustainable Winegrowing Alliance’s third party verification and certification program for Kick Ranch.
For us, sustainability is not a marketing angle. At its core, sustainability involves practices that take care of the land, take care of people and make for a viable business. As one of the commission speakers explained, sustainable practices will vary from vineyard to vineyard, but it’s about farming that is focused on the long term, not a short term gain.
An SFGate.com article about the announcement said, “The Sonoma County Winegrape Commission wants every vineyard and winery in its domain to be certified sustainable in the next five years. The plan, could make Sonoma County the first wine region in the nation to be 100 percent sustainable.
Learn more about the California Sustainable Winegrowing Alliance here and stay tuned for updates and blog posts as Kick Ranch goes through the process of getting certified.